Privacy Policy

Midlands-ifa.co.uk is a lead generation website which acts as an introducer to individuals who offer specialist Financial Advice.

 

The Financial Conduct Authority (FCA) authorises and regulates each advisor.

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Midlands-ifa.co.uk are not authorised to give advice and we are not liable for any financial advice provided by, or obtained through a third party.

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When you provide your personal data to Midlands IFA, we will share relevant information with the adviser assigned to you. This allows the adviser to contact you and offer your requested services.

 

Once your data has been shared with the adviser, Midlands IFA is no longer responsible for the adviser's privacy practices. We encourage you to request and review the adviser’s privacy notice(s) when you share additional data with them.

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Please note that advisers may utilize tools to make automated decisions, such as policy comparison tools. Additionally, Midlands IFA communications may contain links to third-party sites, for which we are not responsible. We recommend reading the privacy notices of any websites you visit after leaving ours.

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Personal Data​

 

Types of Data We Collect

 

​We may collect, use, store, and transfer various kinds of data, including personal data:

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• Consumer Data: This includes information necessary for an adviser to contact you regarding your enquiry, such as your first name, last name, marital status, title, date of birth, gender, postcode, and relevant financial and circumstantial information. This enables us to direct your enquiry to a suitable advisory firm.

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• Health Data: For certain types of policies or advice, we may need to collect health information, such as your smoker status. This health data is classified as a Special Category of Personal Data. We need this information to provide you with the best possible service. Without it, we may not be able to proceed with your enquiry.

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• Technical Data: This includes information such as your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology used to access our website.

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• Usage Data: This includes information on how you use our website, products, and services.

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• Aggregated Data: We also collect, use, and share Aggregated Data, such as statistical or demographic data, for various purposes. Although this data may be derived from your personal data, it is not considered personal data under the law.

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If you do not provide Personal Data

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If you do not provide the required personal data when requested, it may affect our ability to fulfil legal obligations or perform the contract we have with you. This could prevent us from providing the services agreed upon. In such cases, we might need to cancel the service, but we will inform you if this occurs.

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How we collect your Personal Data

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We gather data about you through various methods, including:

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You may provide us with your Personal Data, Health Data, and Marketing and Communications Data by filling out forms on our website or by corresponding with us via post, phone, email, or other means. This includes personal data you provide when you:

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• Submit a form for our services on our website

• Provide feedback or contact us

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As you interact with our website, we automatically collect Technical Data about your equipment, browsing actions, and patterns using cookies and similar technologies. Third Parties we receive personal data about you from various third parties, including:

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• Technical Data from analytics providers like Google Analytics and Search Console

• Advertising networks such as Google Ads.

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How we use your Personal Data

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We use your personal data when permitted by law, most commonly in the following circumstances:

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• To fulfil the services you have requested from us.

• To pursue our legitimate interests, provided your rights and freedoms are not compromised.

• To comply with legal obligations.

• To improve Customer Experience, from feedback for example.

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Data Security and Retention

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We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, accessed without authorization, altered, or disclosed. Access to your personal data is restricted to employees, agents, contractors, and third parties with a legitimate business need to know. They will only process your personal data according to our instructions and are bound by a duty of confidentiality.

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We have established procedures to handle any suspected personal data breaches and will notify you and any applicable regulators when required by law.

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Your Rights

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Under certain circumstances, you have rights regarding your personal data:

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• Request access to your personal data

• Request correction of your personal data

• Request the erasure of your personal data

• Object to the processing of your personal data

• Request restriction of processing your personal data

• Request transfer of your personal data

• Right to withdraw consent​

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Accessing your personal data (or exercising any of your other rights) is usually free of charge. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

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To confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights), we may request specific information from you.

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​If you wish to exercise any of these rights, please contact us.